Tuesday, March 22, 2016

In video game, FIFA brand has crucial public relations tool (The Associated Press)

FILE - This Dec. 9, 2015 file photo shows FIFA marketing director Thierry Weil speaking during a news conference in Tokyo. The 32 top FIFA 16 video game players from around the world are gathering in New York the week of Monday, March 21, 2016, for the FIFA Interactive World Cup. The pitch is digital, but the stage is very real, with the four semifinalists settling things at the historic Apollo Theater in front hundreds of fans. The embattled FIFA organization is seeing an opportunity to change the conversation around soccers governing body. The game gives FIFA a second identity, one that's already very profitable and critical for the game's image at a time when its dirty laundry risks turning off potential fans. (AP Photo/James B. Armstrong, file)

Christophe Jallet tapped a pass to Antoine Griezmann, and Griezmann gave it one touch before firing top left for the equalizer - and, in this two-game final, the tournament winner. Griezmann took off for the corner of the field, diving head first just in front of the flag and waiting for teammates to dogpile on top. Moments later, he stage dived into a pack of supporters - his first act as a world champion, before accepting his oversized $20,000 check and free trip to the FIFA Ballon d'Or presentation.


at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Featured Post

Carlos Vela's future is among the 14 roster riddles LAFC is trying to solve

LAFC general manager John Thorrington has just six weeks to rebuild a roster that has lost 18 players, and it's unclear if Carlos Vela...

Popular Posts