Tuesday, March 29, 2016
Pele sues Samsung over improper use of image in newspaper ad (The Associated Press)
Brazilian soccer legend Pele is suing Samsung in Chicago federal court, claiming the electronics company improperly used his identity in The New York Times. The lawsuit was filed earlier this month by attorney Fred Sperling on behalf of Pele, 75, claiming Samsung used a Pele look-alike in an October advertisement for televisions. Pele has endorsement deals with other companies, including Volkswagen, Subway, Emirates and Procter and Gamble.
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