Sunday, June 19, 2016

Adidas to pay 50 million euros a year to extend deal with German soccer association: FAZ (Reuters)

An Adidas logo is pictured on a bathing cap before the company annual general meeting in the northern Bavarian town of Fuerth near Nuremberg, Germany, May 12, 2016. REUTERS/Michaela Rehle/File Photo

Adidas will pay 50 million euros ($57 million) a year to extend its sponsorship deal with the German soccer association (DFB), twice as much as it has paid so far, German paper Frankfurter Allgemeine Zeitung (FAZ) reported. Adidas currently pays around 25 million euros a year to supply the world champions but faced competition from U.S. rival Nike for the contract. Sport Bild reported last week that the renewed contract could cost Adidas 65-70 million euros a year.


No comments:

Post a Comment

Featured Post

Carlos Vela's future is among the 14 roster riddles LAFC is trying to solve

LAFC general manager John Thorrington has just six weeks to rebuild a roster that has lost 18 players, and it's unclear if Carlos Vela...

Popular Posts