Saturday, June 4, 2016

Winner takes all in mega soccer shirt deals (Reuters)

Britain Football Soccer - Manchester United Training - FA Cup Final Preview - Manchester United Training Ground - 19/5/16 Manchester United's Phil Jones, Matteo Darmian, Ander Herrera, Luke Shaw, Wayne Rooney, Memphis Depay and Ashley Young during training Action Images via Reuters / Craig Brough Livepic

By Emma Thomasson BERLIN (Reuters) - A battle between Adidas and Nike for dominance of the global soccer gear market is driving a steep rise in sponsorship payments to elite clubs - and cutting into the two manufacturers' profits. Shirt deal inflation is reinforcing the advantage of about a dozen clubs with a global fan base - among them Barcelona and Real Madrid, the two Manchester clubs and Paris Saint Germain. The clubs' gain comes at Adidas and Nike's expense.


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