In China's quest to conquer world soccer, fans feel left behind (Reuters)

By David Stanway SHANGHAI (Reuters) - Big money signings and investments in storied European clubs, and the backing of a president who is an avid soccer fan: things should be looking up for millions of Chinese supporting the 'beautiful game'. Not so, say some long-time football enthusiasts like Bian Minming, who fear the game is being taken away from them. Chinese soccer's new-found cash also means a deluge of heavy-handed corporate sponsorships, and Bian and others say that hampers Beijing's aim of nurturing a grass-roots base for the sport and homegrown talent.