In an attempt to catch up with the financially dominant Premier League, Spain's top teams are coming up with new ways to promote the sport in their country and improve its global audience share. The league introduced an audio-visual rule for this season, forcing clubs to make their stadiums look better on TV if they wanted to cash in on Spain's improved broadcasting deals. ''The problem with Spain,'' Adolfo Bara, the Spanish league's marketing director, said on the sidelines of the SoccerEx convention, ''is that it's really hot in summer.
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