Barcelona arrives in New York looking to expand US market (The Associated Press)

Barcelona's official motto is ''mes que un Club'', or ''more than a team'' in the Catalan language. Looking to capitalize on its biggest assets - superstars like Lionel Messi and Neymar - and the growing popularity of soccer in the U.S., Barcelona opened a commercial office in New York that will lead the team's efforts to expand its business, gain more fans across the Atlantic and help the sport grow in America. ''We are coming to open new lines of relationships with a lot of companies,'' Barcelona president Josep Bartomeu said Tuesday during the opening of the office.