Barcelona presents Rakuten as jersey sponsor for 4 seasons (The Associated Press)

Barcelona has a new jersey sponsorship deal with Japanese company Rakuten worth 55 million euros ($59 million) a year until 2021. Rakuten specializes in e-commerce, communications, digital content, and financial technology services, and will become Barcelona's main global sponsor for the next four seasons, with the option of a one-year extension. Barcelona will also receive ''title incentives'' throughout the deal, which was formalized on Wednesday.