Thursday, March 2, 2017

Expansion LAFC selling soccer dreams in revitalized downtown (The Associated Press)

This Friday, Feb. 17, 2017, photo shows a sales representative for the LAFC (Los Angeles Football Club) showing a customer the club seat experience in front of a virtual reality display at their office in downtown Los Angeles. Major League Soccer's newest franchise does not have players yet, but LAFC is selling an image and a dream built around its luxurious downtown stadium under construction for an opening in March 2018. The club is already selling season tickets with the promise of a game-day experience that goes beyond any MLS club. (AP Photo/Richard Vogel)

Banc of California Stadium is designed to be a jewel of Los Angeles' revitalized downtown. Amid exposed brick walls and wood-beamed high ceilings befitting a well-heeled California startup, the LAFC Experience Center presents potential fans with detailed renderings and models of the stadium and its innumerable generous amenities. Team President Tom Penn doesn't have a physical product to sell just yet, but LAFC is conjuring up a tantalizing West Coast dream - and they've already taken more than 14,000 season ticket deposits.


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