Wednesday, April 5, 2017
FIFA turns to China again for sponsorship, with Hisense deal (The Associated Press)
Consumer electronics firm Hisense has become the latest Chinese sponsor of the World Cup as FIFA races to fill commercial slots following a corruption scandal. The 15-month deal announced Thursday by Hisense's British division is unusually short for a FIFA, with the company only signing up as the official television sponsor of Confederations Cup later this year and the 2018 World Cup in Russia. Hisense, which also sponsored the European Championship in France last year, did not disclose financial details.
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